AAFP, Coca-Cola End Consumer Alliance Agreement

June 26, 2015 09:37 am Chris Crawford

The AAFP and The Coca-Cola Company (TCCC) have mutually agreed to end their current Consumer Alliance Program agreement at the end of this year. The AAFP and TCCC have agreed to discuss future project-specific funding for opportunities that will benefit members and their patients.

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"This partnership provided AAFP members with evidence-based information on sugary beverages, sweeteners and healthy living benefits," Craig Doane, AAFP vice president of Journal Media and Strategic Partnerships, told AAFP News.

The Academy developed many consumer education pieces and other patient-focused resources with underwriting support from TCCC during the course of their Consumer Alliance Program partnership.

These educational resources, available at FamilyDoctor.org,(familydoctor.org) give patients straightforward, evidence-based information about nutrition and fitness that supports advice they receive from their family physicians. It's a benefit of the AAFP's and the AAFP Foundation's 60-plus-year history of mindfully managed relationships with external funders.

The TCCC banners on FamilyDoctor.org will be removed Dec. 31, and TCCC will cease using the "Proud Partner of FamilyDoctor.org" tagline when the partnership ends.