AAFP Updates Familydoctor.org to Improve User Experience

January 03, 2017 04:23 pm Chris Crawford

To kick off 2017, the AAFP has updated its award-winning familydoctor.org(familydoctor.org) website to improve the user experience for the more than 4 million people who visit the resource each month looking for medical information and general health recommendations.

[Familydoctor.org page]

The newly enhanced familydoctor.org offers visitors access to hundreds of articles that provide family physician-approved, actionable information focused on promoting optimal holistic health for patients, families and communities.

Shannon Scott, AAFP senior vice president for Marketing, Communications and Membership, told AAFP News the website has been revamped with new, easier-to-navigate categories (Diseases and Conditions, Prevention and Wellness, Family Health, and Your Health Resources) and an In The News(familydoctor.org) newsfeed that features the latest in health news.

"Familydoctor.org is a great tool to help family physicians engage with their patients, offering a variety of resources that also help patients prepare for their doctor visits," she said.

Scott added that when it came time to update the website's content and function, the AAFP took into account feedback from members, current visitor usage patterns and studies about trends in health care.

Familydoctor.org's Updated Features

Familydoctor.org's evidence-based content concentrates on conditions most commonly treated by family physicians, as well as on those with the greatest impact on population health. The site's AAFP-created and -vetted articles are easily searchable and written in conversational, easy-to-understand language designed to help build patient trust.

The upgraded familydoctor.org

  • provides new health and wellness information -- in both English and Spanish -- that's been reviewed by family physicians and patients;
  • delivers printable articles that can be used as patient education handouts;
  • offers patients basic diagnosis and treatment information, thanks to an updated Symptom Checker(familydoctor.org); and
  • is fully functional on mobile devices, so patients can easily find family physician-supported answers to questions on new and breaking health issues.

Physicians and patient education professionals at the AAFP review all content on the website that is organized by category, and monthly features are added to emphasize timely, credible content on specific topics that focus on achieving optimal health.

Breaking the site's health topics into categories allows family physicians and their patients to quickly and easily reference content. For instance, Diseases and Conditions(familydoctor.org) can be sorted A-Z, Z-A or by Recently Updated.

Prevention and Wellness(familydoctor.org) includes the subcategories of Staying Healthy (including healthy living and injury prevention); Food and Nutrition (including healthy food choices and weight loss and diet plans); Exercise and Fitness (including sports safety and injury rehabilitation); Emotional Well-Being (mental health); and Sex and Birth Control (sex and sexuality and birth control).

Family Health(familydoctor.org) is broken down demographically into infants and toddlers, kids and teens, pregnancy and childbirth, women, men, and seniors.

Finally, Your Health Resources(familydoctor.org) includes information on health care management (including end-of-life issues and insurance and bills); drugs, procedures and devices (including OTC products and prescription medicines); and health tools (including a body mass index calculator and recommended immunization schedules).

Up Next

Scott said a robust social media strategy is planned to drive traffic to the new familydoctor.org, and new content and features will be rolled out regularly over the next 18 months.

"We are excited about the enhancements to this valuable patient and physician resource," Scott said, "and welcome any input from our members on content that would be valuable to add to the site."

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