Kick Butts Day
Join the AAFP in support of Kick Butts Day, March 20.
The AAFP has joined the American Academy of Pediatrics, the American College of Obstetricians and Gynecologists, and the American College of Physicians to support the Campaign for Tobacco-Free Kids on Kick Butts Day, a national awareness day to encourage kids and their communities to take action and speak out against tobacco use.
Tobacco companies extensively market to youth, adolescents and young adults, as "replacement smokers" after people who have smoked die of smoking-related disease or illness.
The AAFP and The EveryONE Project are focused on confronting health disparities, and recognize that some populations are more likely to experience negative health outcomes from tobacco use for a variety of reasons:
- More tobacco retailers are found in minority, low-income areas, especially in black and Hispanic neighborhoods.
- Almost half of all cigarettes smoked in the U.S. are smoked by people with mental illness.
- In 2015, cigarette companies spent $8.9 billion on advertising and promotional expenses in the U.S.
- Tobacco companies intentionally create advertisements and sponsor events, parties, promotions and giveaways to aggressively target specific marginalized populations, including the LGBTQ community, African Americans, Native Americans and people with mental illness. This targeted marketing directly contributes to higher rates of tobacco use in these populations.
These communities can benefit from prevention and cessation programs with our support.
About Kick Butts Day
Kick Butts Day is a national day of activism that empowers youth to stand out, speak up and seize control against Big Tobacco. More than 1,000 events are expected in schools and communities across the United States and even around the world.
On Kick Butts Day, you are encouraged to:
- Raise awareness of the problem of tobacco use in your state or community;
- Encourage youth to reject the tobacco industry's deceptive marketing and stay tobacco-free; and
- Urge elected officials to take action to protect kids from tobacco.
Kick Butts Day is organized by the Campaign for Tobacco-Free Kids.