Kick Butts Day

Join the AAFP in support of Kick Butts Day, March 20.

The AAFP is proud to support the Campaign for Tobacco-Free Kids on Kick Butts Day, a national awareness day to encourage kids and their communities to take action and speak out against tobacco use. While overall tobacco use among both youth and adults has steadily declined, e-cigarette use, especially among youth, is increasing at an alarming rate, and is a serious public health issue. In 2018, the Surgeon General declared youth e-cigarette use an epidemic, and issued and advisory emphasizing addressing youth e-cigarette use and prevention.

  • In 2018, 37.8% of 12th graders reported using an e-cigarette within the past 12 months, up nearly 10% from 2017.
  • Between 2017 and 2018, e-cigarette use in high-school age youth rose 75% over a 30 day reporting period, and middle-school age youth rose 50%.
  • Youth who use e-cigarettes are more likely to try and use traditional tobacco products.
  • 60% of youth who use e-cigarettes also smoke.

The AAFP has called for aggressive regulation of e-cigarettes and tobacco products through a variety of strategies, including taxation, immediate end to e-cigarette marketing, increasing the age of sale of tobacco products and e-cigarettes to 21 and banning all flavored tobacco products and e-cigarettes.

The AAFP and The EveryONE project acknowledge certain populations are also more likely to experience negative health outcomes form tobacco use for a variety of reasons, including targeted marking. In 2016, tobacco companies spent $9.5 billion marketing cigarettes and smokeless tobacco in the United States;  $26 million each day, or more than $1 million every hour. Tobacco companies intentionally advertise to specific populations through targeted advertising, event sponsorships and giveaways to aggressively target marginalized populations, directly contributing to higher rates of tobacco use in these populations.

The AAFP is committed to addressing tobacco and e-cigarette use across all populations and help family physicians prevent and reduce the leading cause of preventable death in the United States.

The AAFP offers the following tobacco prevention and cessation resources for physicians and patients to help put an end to tobacco use.

About Kick Butts Day

Kick Butts Day is a national day of activism that empowers youth to stand out, speak up and seize control against Big Tobacco. More than 1,000 events are expected in schools and communities across the United States and even around the world.

On Kick Butts Day, you are encouraged to:

  • Raise awareness of the problem of tobacco use in your state or community;
  • Encourage youth to reject the tobacco industry's deceptive marketing and stay tobacco-free; and
  • Urge elected officials to take action to protect kids from tobacco.

Kick Butts Day is organized by the Campaign for Tobacco-Free Kids.

The AAFP offers the following tobacco prevention and cessation resources for physicians and patients to help put an end to tobacco use.