AAFP Direct Primary Care Toolkit

Break free from administrative burdens and get back to focusing on patients

Interested in pursuing a direct primary care (DPC) practice? DPC is becoming a widely accepted primary care delivery model that promotes patient-centered care, offering relief from administrative burdens and an alternative to fee-for-service insurance billing. Get Started with the DPC Toolkit: Started Pack today.

What you will learn:

  • Learn what direct primary care is and identify risks and benefits of practicing in a DPC model
  • Plan for your conversion or start-up to a DPC practice.
  • Understand the financial model and plan your membership structure.
  • Promote your practice with proven DPC marketing strategies.
  • Address perspective regulatory and/or legal obstacles.

Purchase the entire Toolkit or buy each Individual course to meet your specific needs.

DPC Overview

Learn about DPC and why it is rapidly becoming a highly sought-after practice model for many physicians. Bypass fee-for-service insurance billing, get relief from regulatory and administrative burdens, and focus on patient care.  

What you will learn:

  • What is the direct primary care model
  • Identify benefits and risks of practicing in a DPC model
  • Recognize key characteristics of a DPC practice

Business Planning

Just getting started? This course includes two lessons to walk you through the business and financial planning of starting a direct primary care practice.

What you will learn:

  • Determine initial steps to launch your DPC practice
  • Identify key aspects of a business plan
  • Evaluate financial planning concepts to manage business finances
  • Estimate practice startup costs
  • Calculate ongoing costs, patient fees, and revenue to structure your membership fees

Regulatory and Legal Impacts

Want to know all about the regulatory and legal impacts affecting DPC practices today? Learn about the state and federal regulatory environment, considerations for opting out of Medicare, and key compliance considerations for your DPC practice.

What you will learn:

  • Recent changes in the legislative environment related to DPC
  • Assess the impact of federal policy changes
  • The implications of opting out of Medicare
  • Review steps for opting out of Medicare
  • Access the knowledge of legal counsel
  • Understand key practice compliance risks and considerations

Marketing and Patient Engagement

Grow your business! This course will cover best practices for marketing and important considerations on how to engage your patients when converting to a DPC practice.

What you will learn:

  • Best practices for marketing a DPC practice
  • Identify and analyze your target market
  • Understand the benefits of conducting a patient survey to elicit feedback from existing patients
  • Develop a plan to notify patients of your conversion to DPC

Expert Tools From a Name You Can Trust

The AAFP DPC Toolkit was developed by the American Academy of Family Physicians (AAFP) in consultation with practicing DPC physicians and experts. As a professional medical association serving more than 130,000 family physicians in the U.S. and internationally, the AAFP is the only medical society offering this level of education on the DPC practice model, which has seen steady growth since 2014.


Want to learn more about DPC?

Join hundreds of primary care physicians and medical practitioners interested in the DPC payment model, as they come together for this premier annual event hosted by the AAFP, ACOFP and FMEC.

Whether you’re new to DPC or ready to take your practice to the next level, you can be a part of an exciting, growing movement that’s revolutionizing patient care.