As We See It: Voices From the AAFP

"As We See It" uses messages from AAFP leadership, editorials and other opinion pieces to update you on Academy advocacy and other key topics, often including "inside story" information to help you better understand the Academy's actions. From time to time, individual AAFP members may be invited to share their views on issues via guest opinions. As We See It online also is the home for letters to the editor.

Like what you read in As We See It? Beg to differ? Have an issue you think As We See It should address? E-mail your ideas -- and your letters to the editor -- to Or, take advantage of the comments feature shown on each story page to air your views.

Spread the Word: Health Is Primary

October 29, 2014 02:25 pm — Family Medicine for America's Health, which comprises the AAFP and seven other national family medicine organizations, has launched a three-year advertising campaign to promote the specialty, as well as a five-year strategic initiative to transform family medicine.

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Recent "As We See It" Stories

10/29/2014 — Even a thorough job search and due diligence on positions offered can't guarantee a good career fit. New physician Peter Rippey, M.D., shares what he learned from working -- and leaving -- his first job.

10/23/2014 — New Academy President Robert Wergin, M.D., outlines his priorities for the coming year and underscores the importance of a family medicine initiative that launched Oct. 23 at the AAFP Assembly.

10/22/2014 — Family physicians make a difference for patients every day in their practices. Kyle Jones, M.D., writes that FPs can make a broad impact beyond the exam room by taking advantage of one or more of the many leadership opportunities the AAFP offers.