Exhibit and sponsor opportunities

Find exclusive ways to showcase your brand at FMX 2026.

AAFPs 2025 FMX conference, xchange.

Your brand supports family physicians and their goals for better health

Innovation comes alive at FMX 2026! Our attendees can’t wait to visit The Xchange, the bustling expo hall, during breaks to explore cutting-edge solutions and connect with industry leaders like you.

As primary care physicians, our members are often the first source of care. That comes with a lot of responsibilities. At FMX, they look for partners who can help them improve their practice and the lives of their patients.

Who Attends FMX Pie Chart - 48.5% Physicians: 8 years or more; 19.4% Physicians: 7 years or less; 18.3% Residents; 6.6% Other Health Professionals

Conditions FPs treat most often

  • 95% Hypertension
  • 93% Diabetes
  • 88% Mental health
  • 86% Urinary tract infection
  • 86% Obesity
  • 85% Respiratory infection
  • 85% Cough/cold
  • 84% Reflux disease/heartburn

Be where family medicine comes to life

Put your organization in front of thousands of engaged primary care professionals eager to discover new solutions, technologies, and services that enhance patient care. Booths go fast—secure yours today!

Exhibitors new to FMX or those who have not exhibited since 2020, please complete the Exhibitor Eligibility form below. All other exhibitors may skip down to Reserve Your Booth.

Exhibitor eligibility

Let’s do this! Book your space at FMX now.

Reserve your booth

Let’s do this! Book your space at FMX now.

View live floorplan

Get a live look at how the Expo Hall is taking shape.

Exhibitor resources

Find all the important details about exhibiting at FMX.

Pricing

Early Bird Pricing
(Until March 31, 2026)
Booth Size Price Island Surcharge Total Price
10' x 10'  $3,500 N/A $3,500
10' x 10' Corner $3,700 N/A $3,700
20' x 20' Island  $14,000 $3,500 $17,500
After April 1, 2026
Booth Size Price Island Surcharge Total Price
10' x 10'  $3,950 N/A $3,950
10' x 10' Corner $4,150 N/A $4,150
20' x 20' Island  $15,800 $3,950 $19,750

Additional booth sizes and prices are available in the prospectus.

Simplify your experience with a turnkey booth package. See details.

Position your organization as a trusted leader by delivering valuable, evidence-based education to an audience of engaged family physicians. Hosting a Satellite CME event at FMX allows you to share cutting-edge research, showcase clinical expertise, and provide actionable insights that physicians can apply immediately in their practice. With thousands of primary care professionals actively seeking new knowledge, your session will capture attention and drive meaningful engagement.

Availability is limited—secure your session now to ensure your spot in this high-impact learning environment!

Additional information can be found in the prospectus.

Pricing: $44,000 per session

Leverage the power of social proof and exclusivity with a Solution Session in The Xchange—where attendees go to discover what’s next in health care. With seating for up to 100 attendees, plus AAFP-hosted food and beverages, your 45-minute session creates an ideal environment for learning and engagement. Attendees receive branded earbuds to use during your session and take home, reinforcing your brand long after the event. And with premium visibility in event materials, on-site signage, and attendee engagement tools, you’ll stay top of mind before, during, and after the conference.

Spots are limited, and demand is high. Don’t miss your chance to secure your Solution Session!

Additional information can be found in the prospectus.

Pricing: $45,000 per session

Amplification packages available.

How to secure your Solution Session

  1. Complete the exhibitor agreement to streamline the application process.

  2. After you’ve submitted the agreement form, complete the Solution Session application.

Make a lasting impression in just 15 minutes with a Med Talk—an attendee favorite! These fast-paced sessions tap into the power of attention scarcity, drawing engaged family physicians, residents, and health care professionals eager for fresh insights. Located in The Xchange, this prime opportunity lets you showcase your solutions, spark meaningful conversations, and drive interest in your brand. Keep the momentum going by inviting attendees to visit your booth for deeper discussions.

Spots are limited, and Med Talks fill quickly—secure yours before they’re gone!

Additional information can be found in the prospectus.

Pricing: $12,000 per session

How to secure your Med Talk

  1. Complete the exhibitor agreement to streamline the application process.

  2. After you’ve submitted the agreement form, complete the Med Talk application.

Deliver Expertise, Drive Engagement and Build Connections

Host a Trailblazing Education Session at FMX and connect with up to 100 engaged health care professionals in a focused setting. Held in the convention center, these 60-minute sessions provide the perfect platform to share expertise, showcase innovations, and align your content with FMX’s educational themes, plus AAFP hosted food and beverage. Whether through presentations, panels, or interactive workshops, you’ll deliver actionable insights that enhance credibility, foster connections, and generate interest in your solutions.

Additional information can be found in the prospectus.

Pricing: $45,000 per session

Follow these steps to secure your session today.

  1. Complete the exhibitor agreement. This will speed up the application process.

  2. After you’ve submitted the agreement form, complete the Trailblazing Education Session application.

The Xchange is a favorite at FMX. Don’t miss your chance to experience this dynamic atmosphere and establish yourself as a family medicine advocate.

Exhibit and sponsor benefits

  • Icon of a wrench crossed with a gearwheel, symbolizing tools and mechanical processes.
    Gain qualified prospects

    Meet key decision makers, generate hundreds of leads and secure sales all in one place.

  • Icon of a wrench crossed with a gearwheel, symbolizing tools and mechanical processes.
    Showcase your solutions

    Share your latest technology, products and services with health care decision makers and influencers.

  • Icon of a wrench crossed with a gearwheel, symbolizing tools and mechanical processes.
    Build lasting connections

    Cultivate lasting customer relationships and strengthen existing ones among family physicians.

  • Icon of a wrench crossed with a gearwheel, symbolizing tools and mechanical processes.
    Maximize your reach

    Explore opportunities to present educational content or conduct presentations.

The Xchange hours

Wednesday, Oct. 21

5–7:30 p.m.

The Xchange Grand Opening

Thursday, Oct. 22

9 a.m.– 3:15 p.m.

Dedicated hours:
9–10 a.m. | 12:15–1:15 p.m. | 2:15–3:15 p.m.

Friday, Oct. 23

9 a.m.–3:15 p.m.

Dedicated hours:
9–10 a.m. | 11 a.m.–1:15 p.m. | 2:15–3:15 p.m.

Partner with us

Questions? Reach out for personalized support.

Jill Vetter
Senior Sales Manager, Strategic Programs and Events
(913) 951-8943