Shannon M. Scott serves as chief strategy officer, and on Jan. 1, 2021, she will also assume the role of deputy executive vice president (DEVP). Scott joined the AAFP in 2016 as senior vice president of marketing, communications, membership, and meetings and conventions.
She leads the development and implementation of the AAFP’s strategic and operations plans, and directs the efforts of the membership, marketing, communications and meetings and convention teams. In addition, effective Jan. 1, 2021, the information technology division will report to Scott.
Before coming to the AAFP, Scott served as executive director, marketing communications at Applebee’s International, Inc. Prior to that, she was creative and media director at the Associated Wholesale Grocers, Inc. Scott was featured as a Game Changer on “The Power List 2015: The 50 most powerful people in foodservice,” sponsored by Nation’s Restaurant News.
Scott is a member of the Women in Foodservice Forum and the Association of National Advertisers. She holds a bachelor’s degree in marketing from Kansas State University-Manhattan.