Five ways family physicians can be ambassadors for science and public health

By Sarah C. Nosal, MD, FAAFP
AAFP President

We know how much America needs family docs, and last week, we had the chance to join NBC News (yes, the one at 30 Rock) and remind them we are ready to serve—sharing tips for staying healthy during the holidays. That was a big moment under the bright studio lights, and it was an honor representing the good family medicine work you do every day in your exam rooms and in your communities, here on the national stage.

We know that our most impactful conversations happen in everyday places—like our exam rooms, our kitchen tables, school auditoriums and sidelines, and that family group text. As family physicians, we have countless opportunities to be visible, trustworthy ambassadors for science and public health—not just during the holidays, but every day. Here is how you can make a difference with those around you:

1. Lead with empathy, not correction. When someone has questions or concerns, whether it is about vaccines, medication or health choices, pause before providing the correct information. Let them know you are listening: “I am glad you shared that. Can you tell me more about what you have heard?” Asking welcoming questions makes people feel safe and valued and sets the stage for sharing sound science.
2. Speak in everyday language. Whether you are at the dinner table or in your office, use words that feel familiar and warm. Skip the jargon. Try: “This shot makes it much less likely you will get really sick or spread the infection.” Connect as a caring friend who happens to be a physician. This is also an opportunity to direct people to AAFP’s newly redesignedfamilydoctor.org so they can read and digest at their own pace.
3. Share stories, not just stats. Numbers matter, but personal stories resonate. Tell patients: “I have seen this vaccine keep families together and out of the hospital.” With loved ones: “I have held hands with people who wished they had made a different choice.” Real stories help others see the impact of science in everyday life.
4. Gently address misinformation. When someone shares a questionable link or claim, respond with calm confidence: “Based on the patients I have cared for, and what strong studies show, here is what we know…” You do not have to debate, just be a steady, trustworthy voice.
5. Be a model of consistency. Our words carry extra weight in every setting—at soccer games, parent meetings and holiday gatherings. Consistently share guidance rooted in good science and genuine care for others’ well-being. Our steady presence shapes how communities think about health.

Family physicians do not just treat illnesses, we promote wellness and we shape how our communities think about health. When we talk with kindness and clarity, we become powerful ambassadors for science and public health in the places that matter most: with our families, our friends and the patients who count on us.

Thank you for all you do. I wish you happy holidays and a healthy New Year.