American Academy of Family Physicians Names Darren Sextro New Division Director for AAFP Medical Media

FOR IMMEDIATE RELEASE: September 9, 2020

Media Contact:
Janelle Davis
AAFP Public Relations
(913) 912-0377
jdavis@aafp.org

LEAWOOD, Kan. – The American Academy of Family Physicians has named Darren Sextro director of its Journal Media division, overseeing four of its medical publications. Effective immediately, Sextro will direct all aspects of publication management, strategy and planning for the AAFP’s award-winning medical publications, including American Family Physician, a semi-monthly peer-reviewed clinical journal that reaches more than 185,000 physicians; FPM Journal, a practice improvement publication dedicated to helping family physicians adapt their practice work to the changing health care environment; FP Essentials, topic-focused monthly monographs providing education on new diagnostic methods, treatments, and guidelines specific to family medicine; and Annals of Family Medicine, a self-supported, peer-reviewed primary care research journal.

As division director, Sextro oversees all departments related to content development, advertising sales, circulation fulfillment, subscriptions, and production for the publications, and manages the budget process, contracts, licensing, and other related business functions. Sextro is based in the AAFP’s headquarters office in Leawood, Kansas

“I am confident in Darren’s ability to lead our Journal Media team forward as we navigate challenges and capitalize on opportunities to educate family physicians and others about the best clinical practices, new primary care research developments, and practice management tips to thrive during the COVID-19 pandemic and beyond,” AAFP’s Senior Vice President for Education, Clif Knight, MD, said of Sextro’s appointment.

Sextro joined the AAFP’s Journal Media division in 2013, first as senior operations manager and then as director of operations. He has worked professionally in media for 30+ years. He began his career on the editorial side of business-to-business brands and then progressed through marketing, advertising sales, sales management, communications and marketing management, and publishing management roles at Intertec Publishing (later Penton Media), where he oversaw publications, trade shows, digital properties, and ancillary products in the telecommunications industry. In 2003, he joined Ascend Media, where he managed owned properties for audiences in the specialties of plastic surgery and pulmonology, then migrated to oversight of client-based media projects for the American Heart Association, American Thoracic Society, American College of Cardiology, American Academy of Dermatology, and American College of Physicians, among others.

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About the American Academy of Family Physicians
The AAFP is the largest national association of family physicians, representing 124,500 physicians and medical students. Family medicine’s cornerstone is an ongoing, personal patient-physician relationship focused on impactful care for people of all ages, races and genders across all medical conditions. The AAFP supports every stage of a family physician's career and provides evidence-based resources, advocacy and community to empower family medicine. To learn more, visit aafp.org. For information about health care, medical conditions and wellness, please visit the AAFP’s patient education website, familydoctor.org.