• American Academy of Family Physicians Names Darren Sextro New Division Director for AAFP Medical Media

    FOR IMMEDIATE RELEASE: September 9, 2020

    Media Contact:
    Janelle Davis
    AAFP Public Relations
    (913) 912-0377

    LEAWOOD, Kan. – The American Academy of Family Physicians has named Darren Sextro director of its Journal Media division, overseeing four of its medical publications. Effective immediately, Sextro will direct all aspects of publication management, strategy and planning for the AAFP’s award-winning medical publications, including American Family Physician, a semi-monthly peer-reviewed clinical journal that reaches more than 185,000 physicians; FPM Journal, a practice improvement publication dedicated to helping family physicians adapt their practice work to the changing health care environment; FP Essentials, topic-focused monthly monographs providing education on new diagnostic methods, treatments, and guidelines specific to family medicine; and Annals of Family Medicine, a self-supported, peer-reviewed primary care research journal.

    As division director, Sextro oversees all departments related to content development, advertising sales, circulation fulfillment, subscriptions, and production for the publications, and manages the budget process, contracts, licensing, and other related business functions. Sextro is based in the AAFP’s headquarters office in Leawood, Kansas

    “I am confident in Darren’s ability to lead our Journal Media team forward as we navigate challenges and capitalize on opportunities to educate family physicians and others about the best clinical practices, new primary care research developments, and practice management tips to thrive during the COVID-19 pandemic and beyond,” AAFP’s Senior Vice President for Education, Clif Knight, MD, said of Sextro’s appointment.
    Sextro joined the AAFP’s Journal Media division in 2013, first as senior operations manager and then as director of operations. He has worked professionally in media for 30+ years. He began his career on the editorial side of business-to-business brands and then progressed through marketing, advertising sales, sales management, communications and marketing management, and publishing management roles at Intertec Publishing (later Penton Media), where he oversaw publications, trade shows, digital properties, and ancillary products in the telecommunications industry. In 2003, he joined Ascend Media, where he managed owned properties for audiences in the specialties of plastic surgery and pulmonology, then migrated to oversight of client-based media projects for the American Heart Association, American Thoracic Society, American College of Cardiology, American Academy of Dermatology, and American College of Physicians, among others.

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    About the American Academy of Family Physicians
    Founded in 1947, the AAFP represents 136,700 physicians and medical students nationwide. It is the only medical society devoted solely to primary care. Family physicians conduct approximately one in five office visits -- that's 192 million visits annually or 48 percent more than the next most visited medical specialty. Today, family physicians provide more care for America's underserved and rural populations than any other medical specialty. Family medicine's cornerstone is an ongoing, personal patient-physician relationship focused on integrated care. To learn more about the specialty of family medicine, the AAFP's positions on issues and clinical care, and for downloadable multi-media highlighting family medicine, visit www.aafp.org/media. For information about health care, health conditions and wellness, please visit the AAFP's award-winning consumer website, www.familydoctor.org